Luxury Marketing Basics

Every major Real Estate brokerage posts your property to the local MLS (Multiple Listing Service) which in turn redistributes your information to over 500 other popular websites through a posting service. The only differentiation between the Agents at this point is the Marketing Extras they are willing to provide. This process requires an Agent to understand the media that would be best for your goals, AND be willing to pay for on your behalf. 

Our ability to identify the best way to accomplish your goals is what makes us stand taller than any of our competition. We will show you all the Extras We Pay for on Your Behalf, and provide you with the detailed results of those efforts. No other firm is willing to invest what we do for you. Some Luxury Realtors do spend money on advertising, but it is primarily to promote themselves as a Luxury Expert.

Below are some things we believe to be important and challenge you to compare these commitments to any other Agent. Enjoy!

VISUAL MARKETING

Potential buyers can “Live before they buy” with a combination of HD photography, HD video, Drone Video, & 3D Virtual Reality Tours

Video Production

  • Cinematography (ground & aerial)
  • Aerial: 4K video / 20.8MP stills / M4/3 Sensor
  • Ground: 4K video / M4/3 Sensor
  • Editing (Final Cut pro or similar)
  • Voice Over (professional female/male actors)
  • Script Writing (award winning author and journalist
  • Graphics (animated and 3D)
  • Geo Spatial Tour (provides 3D map animation of proximity to amenities, cities & airports)
  • Staging lifestyle actors

3D Interactive Tours

  • View a property as if you were really there
  • See every part of the interior at your own pace
  • Go directly to the rooms you want by clicking on the 3D floor plan

Photography

  • Home Staging to highlight the best HD Photographs
  • Architectural Photography or Artistic Real Estate
  • Lifestyle Photography
  • Black & White 2D Floorplan

3D Modeling

  • Pre-Visualization
  • Compositing
  • Architectural
  • Animation

Aerial Drones

  • See a property from the sky using both Video & Photography
  • Aerial 3D Mapping
  • FAA Qualified Pilots
  • Aerial Surveying

GIS (geographic information system)

  • Orthomosaic
  • Digital Surface Models
  • Due Diligence
  • Geo Spatial Tour

 

ONLINE MARKETING

 

SEO – Search Engine Optimization

 

  • Increase visibility for high volume terms Search Engine Optimization
  • Social Media Management and Advertising
  • Select top keyword themes representing top level real estate opportunities
  • Create monthly strategy/roadmap leveraging a combination of content creation, on-page enhancements and natural link building tactics
  • Finalized keyword research/analysis and recommended keyword targets
  • Month over month annual roadmap to increase rankings for target keywords on each page
  • Blog post writing
  • Natural looking month over month link building strategy to include blog posts, directory submissions (fee and paid placement), social media linking strategy, guest posts and news releases

 

Google Pay per Click Advertising

  • Create targeted geographical segmentation: region, state, or city
  • Define key services to target rankings
  • Define high volume geo-modified terms
  • Create targeted geographical segmentation: region, state, or city
  • Define key services to target rankings
  • Define high volume geo-modified terms

 

Social Media ManagementSocial Media Management

  • Get attention and maximize audience and demographic targeting by leveraging Facebook, twitter, linked-in, etc.
  • Interest targeted ads toward Facebook users

 

  • Drive most desired action
  • Awareness with Promoted Posts

DIGITAL & PRINT BROCHURES

  • Digital Version includes 3D, Aerial & Video Tours
  • PDF Version is downloadable and print shop ready
  • Available on Your Property’s Website 24/7
  • Distributed directly to 15,000 Opt-in RE Agents

 

 

 

Dare to Compare! We welcome an opportunity to serve you! 

Call or Text for an appointment to discuss your needs.

760-644-8426      rickjohnson195@gmail.com